The project

BeOn is a two seater off-road sports hybrid car, designed to travel over deserts, beaches and wild terrains, as well as negotiating with the "urban jungle", offering its passengers the best interior comfort together with the opportunity of enjoying the view outside the cockpit; it is ideally suited for traveling in extreme conditions, allowing nature to be experienced with the maximum freedom and in the most adventurous way.

Emotional Hybrid

Taking as its starting point the problems connected to the nature of hybrid vehicles and their somewhat unappealing image, due to their being perceived as being something more intellectual than emotional, the project set itself the challenge of creating a model that was not just "useful" but also aesthetically sophisticated, with startling lines and heightened potential, that might provide these kinds of technologies with greater visibility and appeal.


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