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My Work
What do I work with?

wheel

The Design Wheel

The design wheel (as I call it) is a combination of the three main design disciplines which I have worked with throughout my career.

As a result, I have succeeded in developing a holistic design approach, which helps me to come up with creative solutions
to problems that users might face when using a product/service.

Do you want to know more about my skills?

See my skills »

My Design Process
How do I work?

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The 6 D's process

Customized design process for the creation of new products in a faster & more efficient way.

UCD (User Centered Design)

Extensive attention to users needs, wants & limitations.

The user is always right!

My Design Methodology
General Overview

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Workflow
What can I help you with?

Design Research

I can help you understand your current/future customers by collecting qualitative & quantitative data, using conventional methods such as:

Surveys
Benchmarking
Focus groups
Positioning maps
Interviews

No business can succeed without understanding its customers and the market in general.

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idea1

Innovation through creativity

Creative ideation techniques for the generation of new ideas & their evaluation-validation.

Brainstorming
Mind maps
SWOT analysis
Lateral thinking
Porter's 5 forces

Let's think outside the box & get a new idea!


Conceptualization

Got an idea? Let's make it clear.

Depending on the project, we can create some of the following:

User personas
Sketching ideas
Story boards
Wireframes
UX flows
IA (Information Architecture)

Once the concepts are defined, we are ready to proceed with their materialization.

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Prototyping

Do you want to test your concept even if it's not done yet?
Let's make a prototype!

This is the best way to reduce the time-to-market of a product. By identifying potential problems during the design process, it allows us to itirate until we achieve the best solution.

I can offer you the construction or creation of functional prototypes including, but not limited to:

Digital mockups
Full-working prototypes
HTML & CSS
3D Modelling & Printing
Mold casting
Composites

Let's make the intangible tangible!

Design thinking
What can we do together?

utopia

The Objective

As a design expert, I can help you to get the ideal solution for satisfying the needs of your customers/users.
It is not an easy journey but totally worth it.

Innovation is the main objective.

References
Some clients and collaborators I've worked with

toptal

osiris

graphiq

sraml

simulationFinance

uio

joymo

wautopay

visitracker

itesm

Do you want to know more about me?

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